Join our community of
Holistic Business Folk
Balance Passion, Profits, and Purpose to Create a Successful Holistic Business
taught by Laura Ash & The Verse Team
Our Online Membership
Holistic Business Folk
A community for people dedicated to growing their healing business.
This monthly online membership group empowers you to learn about:
○ Your personal relationship with money + the world of business
○ Connection with other holistic business folks
○ Built to help you launch (or re-launch) your healing business in 6 months
Are you an Accidental Entrepreneur, wanting to make a positive impact in the world with your healing passion and gifts?
Are you feeling lonely desiring community to bounce ideas off of, and support with accountability? Is the “daily business” stuff dragging you down?
Are you battling burnout or overwhelm and needing a place to learn how to support your health, physically, mentally, and spiritually?
You are not alone! In fact, we created a community just for you.
2 LIVE SESSIONS MONTHLY
Students love that classes are live and online because it's more interactive! Class is also recorded so you never have to worry about missing a moment of learning.
3 EXPERT TEACHERS
This program is a great chance to learn directly with the Verse team who can teach you how to grow your business sustainably within a community to support your vision.
MONTHLY PROGRAM
Live classes meet twice a month on Wednesday afternoons from 2-3 PM PST starting Sept 4th through February 19. If you enroll after Sept 4, you'll access past classes as video replays.
Get to Know the Teachers
Laura Ash
Founder of Verse & Clinical Herbalist
Laura Ash is a Clinical Herbalist, educator, and social wellness entrepreneur. Laura has been in the herbal medicine field over 23 years, and built businesses in CPG, hospitality, wellness retail, and healing arts education.
Laura’s passion is to bring traditional wisdom into the modern day, blending folklore and clinical research. Laura facilitates engaging experiences for professionals to find wellness within their everyday lives, crafting remedies and relationships to support wellbeing in the workplace and at home. Laura has been a guest lecturer at Universities and public schools, promoting diversity and connected to daily wellbeing.
Laura has facilitated wellness retreats and workshops with corporate partners such as Google, Softbank, Ideo, Four Seasons, and Auberge Resorts.
Laura was the owner of The Scarlet Sage Herb Co. in San Francisco, and Founder of Land of Verse, an online healing arts education platform. Laura is also the founder of Herbal Anthropology Project, 501(c)3, which preserves and protects traditional medicine around theglobe with Intellectual Property protection.
Kursten Hedgis
Operations, Education, & Marketing
Education Operations at Verse
Kursten (she/her) is a Greek-Appalachian folk herbalist, small-biz maven, and meditation junkie. 😌
She helps big vision thinkers find success by crafting consistency & structure that works for you. Her magic lies in systemizing the mundane so you can focus on what you love.
For the last decade, she's worked in wellness & healing industries building successful brands, offerings, systems, and more. Now, she's sharing her strategies with passion-based businesses like yours.
When she's not helping people launch and scale their businesses, you can find her writing, medicine making, and lounging in the East Bay sunshine with rescue senior dog, Strawberry Rose.
Marie Lamy
Technology, SEO, & Marketing
Tech Lead at Verse & Consultant
Marie (she/her) is an accomplished multilingual digital marketing and communications specialist. She has over +15 years experience in e-commerce, digital strategy, and online branding.
She helps entrepreneurs, startups, and small businesses all over the world grow their online presence and create a unique digital strategy to boost their visibility.
Before becoming a female entrepreneur, Marie worked for more than 10 years in international companies such as L'Oréal, Lancome fragrances, AFP and Galileo Education.
She believes in a holistic approach to digital marketing, focusing on long-term goals and allowing entrepreneurs and businesses to make the best use of their resources.
Connect with like-minded healers and practitioners who are growing their businesses sustainably.
Class Dates & Topics
Month 1: Vision & Goals
September 4 [VIDEO REPLAY]
Vision: Who You Are & What You Want to Become with Laura Ash
September 18
Imposter Syndrome & Zone of Genius Q&A Session
Month 2: Money & Finances
October 2
Energy of Money & Conscious Capitalism with Laura Ash
October 16
Business Finances Q&A Session
Month 3: Products & Customers
November 6
Solving Your Customer's Problems with Laura Ash & Marie Lamy
November 20
Product Creation & Identifying Your Customer Q&A Session
Month 4: Brand & Values
December 4
Building Your Dream Brand & Identifying Your Values with Laura Ash
December 18
Brand Building Q&A Session
Month 5: Marketing & Tech
January 8
Ecosystem of Digital Marketing with Marie Lamy
January 22
Marketing & Strategic Partnerships Q&A Session
Month 6: Sales & Leads
February 5
Generating Leads Using 3 Tenets with Kursten Hedgis
February 19
Sales & Leads Q&A Session
What will I learn?
Each month, we host a live coaching session with an industry expert on launching your brand or service in the health and wellness field. Then, we host a live Q&A so you can talk about how you've implemented that month's teaching, as well as get support for any roadblocks you might have come up against!
Your teachers and space holders are the successful professionals and experts who make up the Verse Team and share their wins and failures for you to learn and grow.
Most importantly, we'll teach you how to avoid burnout by learning about wellness methods to support your mental and physical health including herbs, meditation, movement, and rest practices.
This group is perfect for holistic entrepreneurs & wellness practitioners (herbalists, doulas, midwives, medicine makers, teachers, etc.) ready to test the grounds for their new service or product and want to work with a group to keep them accountable and connected to what’s happening in the business world.
Topics include:
- Finding Your Strengths + Zone of Genius
- Design Thinking for New Product Launches
- Spiritual and Mental Blocks towards Financial Growth
- Marketing Strategy Based on Unique Value Proposition
- Developing Your Unique Brand, Values, & Voice
- Brass Tacks for Becoming a “systems thinker”
- Social Impact Business Model for Supporting Your Community
- Growing Strategic Partnerships to Grow Your Voice & Reach
- Business Finance from Break Even Analysis to Financial Projections
- 80/20 Rule: 20% of What You Do That Brings 80% of the Results
What is the cost of this program?
PLUS 6 free downloadable eWorkbooks!
"I love the monthly workbooks! They really help me go deeper so I can apply learnings to my business in real time."
- Verse Apprentice Herbalist
Each month, you'll get an electronic fillable & task-oriented workbook so that you can integrate topics & tips from each session!
Join Holistic Business Folk
What our clients have to say:
"Laura has a sharp business sense she has earned from lived experience, and she is attuned to where you are in your personal entrepreneurial journey from her many years of intimate herbal client work.
Her insights were immensely helpful as I was defining a clear focus not only for my business, but to do so in a way that was aligned with a higher vision for my life."
- Christine Mineart
"Kursten is an all star! Creatively solutions oriented while being thorough and meticulous in execution of work.
One of the most consistent and capable people I've worked with in my career."
- Kelsey Barrett
I am extremely impressed with the exceptional website development services provided by Marie Lamy. Not only is she a really kind human being, she also demonstrates a remarkable ability to understand my vision and translate it into a visually stunning and user-friendly website.
Her attention to detail, technical expertise, and outstanding communication skills were evident throughout the entire process. Marie exceeded my expectations with her professionalism, creativity, and commitment to delivering a high-quality website. I highly recommend her services to anyone in need of a top-notch website that truly stands out in the digital landscape.
- Shayne Case
"Working with Laura really empowered me to not only create, but to refine, act on, and feel confident in my dream business. I felt truly supported by her guidance. The tools, lessons, & encouragement are timeless pieces I take forward with me in all business & creative endeavours.
Being an entrepreneur and working within my purpose and joys no longer feel like an insurmountable challenge!"
- Lia Klinchik
"Kursten is a game changer. Not only is she meticulous in her work, she's a gifted designer and creative. She's a conscious communicator and well organized. I love her guidance and to bounce ideas around with her!
Since working with her I have been able to expand creatively in my work and show up in greater ways for my clients. She's an investment that produces returns and is a joy to work with. My only regret is that I didn't seek her services sooner!"
- Narinder Bazen
Marie is a dream to work with! She is incredibly reliable, efficient and sees the details in everything. Since I have been working with her I have been able to relax into the creativity and production of my work and can depend on Marie for completing the tech design and details.
For creative entrepreneurs like me, Marie is the best thing that will ever happen to you in regards to assisting your business to the next level. I absolutely recommend working with her - your business will thank you!
- Mary Grisey
"Kursten is a force to be reckoned with! What I appreciate most about Kursten is that she can take a concept she learns about and work it backward into implementation without much oversight.
She is a constant learner and approaches things from that lens - looking to improve herself, her colleagues, and her work environment."
- Apryl Syed
I am so glad I found Marie. She built me the website of my dreams. She not only helped me create a cohesive brand image with a gorgeous look to my site, but she also knows everything about building out the back end.
She has supported me with creating products, postal setting, integrating apps into my site, Zapier, integrating my email list and newsletters, setting up payment plans, creating waitlists for classes, setting up my booking system, setting up my course platform so that it works smoothly with my site, and much more. She is a wealth of knowledge and skill. I always get compliments from clients about my website.
- Rhiannon Morsch
Learn where your audience spends their time so that you know how and where to grab their attention with ease.
Frequently Asked Questions
Want to learn more before joining?
Check out Laura's business chat on the HerbRally Podcast!
Growing & Nurturing Your Herbal Business
with Laura Ash & Mason Hutchinson
In this episode Mason chats with Laura about the Verse Community, but also delves deep into balancing life as an herbalist and entrepreneur, her herbal origins, what she sees herbal entrepreneurs struggling with, the importance of self care while building your business, how she defines branding, how to discover your zone of genius and a ton more.
Still have questions?
Email us today!
