Join our monthly membership of Holistic Business Folk!
Balance Passion, Profits, and Purpose to Create a Successful Holistic Business
taught by Laura Ash & guests

Our Online Membership
Holistic Business Folk
A community for people dedicated to growing their healing business.
This monthly online membership group empowers you to learn about:
○ Your personal relationship with money + the world of business
○ Connection with other holistic business folks
○ Built to help you launch (or re-launch) your healing business in 6 months
Are you an Accidental Entrepreneur, wanting to make a positive impact in the world with your healing passion and gifts?
Are you feeling lonely desiring community to bounce ideas off of, and support with accountability? Is the “daily business” stuff dragging you down?
Are you battling burnout or overwhelm and needing a place to learn how to support your health, physically, mentally, and spiritually?
You are not alone! In fact, we created a community just for you.

2 LIVE SESSIONS MONTHLY
Students love that classes are live and online because it's more interactive! Class is also recorded so you never have to worry about missing a moment of learning.

EXPERT TEACHERS
This program is a great chance to learn directly with the Laura. + guests who can teach you how to grow your business sustainably within a community to support your vision.

MONTHLY PROGRAM
Live classes meet twice a month on Wednesday afternoons from 2-3 PM PST - All sessions can be watched live or afterward in your own time.
Get to Know Your Business Guide

Laura Ash
Founder of Verse & Clinical Herbalist
Laura Ash is a Clinical Herbalist, educator, and social wellness entrepreneur. Laura has been in the herbal medicine field over 23 years, and built businesses in CPG, hospitality, wellness retail, and healing arts education.
Laura’s passion is to bring traditional wisdom into the modern day, blending folklore and clinical research. Laura facilitates engaging experiences for professionals to find wellness within their everyday lives, crafting remedies and relationships to support wellbeing in the workplace and at home. Laura has been a guest lecturer at Universities and public schools, promoting diversity and connected to daily wellbeing.
Laura has facilitated wellness retreats and workshops with corporate partners such as Google, Softbank, Ideo, Four Seasons, and Auberge Resorts.
Laura was the owner of The Scarlet Sage Herb Co. in San Francisco, and Founder of Land of Verse, an online healing arts education platform. Laura is also the founder of Herbal Anthropology Project, 501(c)3, which preserves and protects traditional medicine around theglobe with Intellectual Property protection.
Connect with like-minded healers and practitioners who are growing their businesses sustainably.

Class Dates & Topics

Month 1: Vision & Goals
September 4 [VIDEO REPLAY]
Vision: Who You Are & What You Want to Become with Laura Ash
September 18
Imposter Syndrome & Zone of Genius Q&A Session
Month 2: Money & Finances
October 2
Energy of Money & Conscious Capitalism with Laura Ash
October 16
Business Finances Q&A Session

Month 3: Products & Customers
November 6
Solving Your Customer's Problems with Laura Ash & Marie Lamy
November 20
Product Creation & Identifying Your Customer Q&A Session
Month 4: Brand & Values
December 4
Building Your Dream Brand & Identifying Your Values with Laura Ash
December 18
Brand Building Q&A Session

Month 5: Marketing & Tech
January 8
Ecosystem of Digital Marketing with Marie Lamy
January 22
Marketing & Strategic Partnerships Q&A Session
Month 6: Sales & Leads
February 5
Generating Leads Using 3 Tenets with Kursten Hedgis
February 19
Sales & Leads Q&A Session
What will I learn?
Each month, we host a live coaching session with an industry expert on launching your brand or service in the health and wellness field. Then, we host a live Q&A so you can talk about how you've implemented that month's teaching, as well as get support for any roadblocks you might have come up against!
Your teachers and space holders are the successful professionals and experts who make up the Verse Team and share their wins and failures for you to learn and grow.
Most importantly, we'll teach you how to avoid burnout by learning about wellness methods to support your mental and physical health including herbs, meditation, movement, and rest practices.
This group is perfect for holistic entrepreneurs & wellness practitioners (herbalists, doulas, midwives, medicine makers, teachers, etc.) ready to test the grounds for their new service or product and want to work with a group to keep them accountable and connected to what’s happening in the business world.
Topics include:
- Finding Your Strengths + Zone of Genius
- Design Thinking for New Product Launches
- Spiritual and Mental Blocks towards Financial Growth
- Marketing Strategy Based on Unique Value Proposition
- Developing Your Unique Brand, Values, & Voice
- Brass Tacks for Becoming a “systems thinker”
- Social Impact Business Model for Supporting Your Community
- Growing Strategic Partnerships to Grow Your Voice & Reach
- Business Finance from Break Even Analysis to Financial Projections
- 80/20 Rule: 20% of What You Do That Brings 80% of the Results
What is the cost of this program?

Don't want to commmit but would love some financial support?
Purchase the Spredsheets, Funsheets to help you create a profitable business today!
The spreadsheet includes: Personal budget, Herbal Products, Retreats, Brick & Mortar, Digital Products, and Private Practice.
And, it's only $10!
What our clients have to say:
PLUS 6 free downloadable eWorkbooks!
"I love the monthly workbooks! They really help me go deeper so I can apply learnings to my business in real time."
- Verse Apprentice Herbalist
Each month, you'll get an electronic fillable & task-oriented workbook so that you can integrate topics & tips from each session!
Join Holistic Business Folk
Learn where your audience spends their time so that you know how and where to grab their attention with ease.

Frequently Asked Questions
Want to learn more before joining?
Check out Laura's business chat on the HerbRally Podcast!

Growing & Nurturing Your Herbal Business
with Laura Ash & Mason Hutchinson
In this episode Mason chats with Laura about the Verse Community, but also delves deep into balancing life as an herbalist and entrepreneur, her herbal origins, what she sees herbal entrepreneurs struggling with, the importance of self care while building your business, how she defines branding, how to discover your zone of genius and a ton more.
Still have questions?
Email us today!




